Recently we had the pleasure of welcoming Debenhams into our North London studio.
The majority of the time we are asked for invisible mannequins but Debenhams wanted their items shot flat.
Our flat clothing photography can be shot one of two ways. Either shooting it with natural movement or trying to eradicate as many of the creases as possible out of the fabric. As you can see Debenhams chose to have the feel of movement.
Surprisingly, it takes time and patience to get the creases looking as natural as they do and we think the end result was worth it!