THE PLAN
Packshots
We’ve been shooting product photography for years and felt confident in the process we needed to take to photograph the Garbanzo packets. Their packaging comes in a silky matte material and features a small opaque panel. The client asked for as clean as possible packaging.
To achieve this, the packaging and chickpeas were shot separately, so that we were able to style the arrangement of the peas. Later, our post production team composited the two separate images and reduced as much creasing as would be natural.
Campaign Shots
For the advertisement campaign, the Garbanzo team brought together their creativity with London Graphic Designer Polly Playford, who art directed the entire shoot. As photographers, it’s always good to work with established art directors who we can work with closely in producing client’s vision. Polly had created rough drawings and layouts prior to the shoot and had a clear idea of the direction Garbanzo needed to take with the campaign.