USING A PHOTO STUDIO FOR THE FIRST TIME (A GUIDE FOR NEW BUSINESSES)
If you’re considering using a photo studio in London, you might have a few questions racketing around in the old grey matter. So this blog post is just for you.
Blend is a photo studio in London. Our friendly team specialises in creative and professional product photography. We’ve photographed practically everything – from chickpeas to tailored shirts.
Why use a photo studio in London?
If you want top-end product photography, you won’t get it from a fancy smartphone. The scope of photography may have changed drastically… but the skill of creating a layout (and lighting it properly) distinguishes a professional product shot.
Needless to say, if you’re in ecommerce then your website is your shop window. It’s the only place that customers get to examine your product. So the imagery has to be crystal clear – with every detail on display. It should be rich and inviting, giving your customer an intense and evocative experience. Your photography and content will make or break every sale.
If you want sales, you need to get these right.
Do you need a photographer?
Photo studio hire is available in some studios in London. This means hiring the premises and using your own photographer. At Blend, we do things differently. Our service includes all photo studio equipment plus a skilled photographer – because we place enormous value on the skills of the profession.
And while you could pay less for no-frills, photo studio hire, the Blend team adds a lot to the proposition:
- Generating ideas and bringing in stylists or models – Our industry connections enable us to bring in additional team members, as required by each job.
- Directing your shoot – The day will run a lot more smoothly with an experienced photographer in attendance. Your Blend photographer will design a bespoke lighting set-up, using our state-of-the-art equipment. They will also ensure that you get pictures of the product from every angle.
- Retouching shots – whether it’s just to clarify a small detail, or adjust the colour, or add a dramatic effect: we edit all our photographs in-house. It means they come to you sharp, professional, and ready to use in any format. Our service is complete, so you don’t need to outsource any part of it.
- As an interesting extra, Blend photo studio in London now offers the creation of animated GIFs – ideal for increasing exposure on social media. Come in with your idea or let us help you to storyboard it. This can be arranged as part of your photo studio shoot.
Are photo studio images worth it?
Our creative team doesn’t just shoot products. We work with art directors, stylists and models to produce top-end creative and advertising visuals. So if you’re imagining an extreme product image to launch something special, we’re the photo studio you need.
As you can see from the photo studio images on the website, we’ve shot and styled for brands like Jack Wills, TK Maxx and The House of Fraser. If you want to compete in the big league then you need a top-end photographer… enter Blend.
How to book a photo studio shoot
If you’re planning ahead, that’s great. Call to book your shoot whenever it is convenient. If your time has run out, don’t panic. We can deliver a 24-hour turnaround – our express service.
Once your photo studio shoot is booked, it’s time to do some preparation. If it’s your first visit to Blend then we ask a lot of questions!
A Pinterest board (or seven) can be a huge help. You can collaborate with your team to build a board of images that reflect your customer profile; your brand style; photograph layouts and examples that you like; and other products in the market that you’re competing with. It helps us to understand your brand’s vision and values, plus the colour palette you use on packaging or web design. This collection of ‘mood boards’ (click to learn more) will help your photographer to understand the creative direction of your brand – which will always give you a better end result.
You’ll also need to brief us on the purpose of your photographs, whether it is a new collection for the online store, an editorial feature in a local magazine, or a social media campaign – or it may be a combination of these, with different formats and layouts being required.
Finally, you need to be really thorough in assessing the shots needed for each product. Make a list of any features that should be displayed (lids, laces, latches and labels) plus the variations for each product.
On your first studio shoot, it is great if you can attend. But you don’t have to; many clients despatch their products to us by courier, which we then photograph and return. If you’re not going to come then it’s important to brief us as thoroughly as possible!
We look forward to seeing you on your first photo studio shoot!
Blend Studios, London.